Zain Peracha is currently the Head of New Ventures at Emirates Transport. Emirates Transport is the largest fleet operator in the UAE with a fleet of 35,000 vehicles and business verticals across school transportation, B2B transport, B2G transport, vehicle leasing, fleet maintenance, vehicular repairs, and various transportation ancillaries. His current mandate revolves around revenue diversification and brand development for the company across synergistic digital & non-digital businesses. Previously, Zain was a founding member of Swvl’s product development team and was closely involved in innovating smart-mobility at scale across various emerging markets.